Driving Product Success

It is not enough to simply launch a product with useful features expecting that customers will be drawn to purchase and use the product. Launching products includes showcasing the product’s features and the product’s added value (how will the product help). This is a great time to further develop your company’s brand by focusing on…

Customer Purchasing Decisions

By understanding the customer’s purchasing decision, the Product Manager can focus on a product design aimed at targeting the customer’s need and interest. Understanding customer behavior enables strategically creating a marketing mix that will target the potential buyers by capturing their attention and placing the product in a convenient and accessible location. Types of customer…

Factors Impacting Product Success

It is said that failure rate of new products is 80% or higher; however, a study published in the Journal of Product Innovation Management Volume 30, Issue 5 explains that the commonly believed 80% failure rate is in fact a myth. Empirical studies have shown that the actual new product failure rate is 40% or less….

First Impressions

Throughout your life especially in school and during your career, first impressions will impact your success. You might have great ideas, high intellectual abilities, and impressive skills; however, you must consider that judgments will be made on how you look and the way you act. Attire A book by clinical psychologist Dr. Jennifer Baumgartner You Are…

Products that Standout

There are plenty of solid product ideas; however there are companies that seem to develop and deliver products or services to a loyal customer pool, year after year. All good PMs know that for a product to gain market share it must serve a need by solving a problem. The product, price, and positioning of…

Products Overcoming Nutritional Deficiencies – Part II

The Life Saving Dot Iodine Deficiency Disorders (IDD) are one of the biggest and prevalent worldwide public health problems. Iodine deficiency occurs when the soil is poor in iodine. The soil deficiency causes low concentration of iodine in foods and insufficient iodine intake in the population. Iodine deficiency limits the thyroid’s ability to synthesize sufficient…

Products Overcoming Nutritional Deficiencies

The Lucky Iron Fish Over 30% of the world’s population – 2 billion people are anemic. The Mayo clinic defines anemia as a condition where the body does not have healthy blood cells to carry adequate oxygen to the body’s tissues. The leading cause of anemia is Iron deficiency where the shortage of iron limits…

Leading Change

One of the courses I am currently taking within the MBA program at the University of Reno Nevada Business School is Changing Environments of Business with Dr. Bret Simmons. We recently finished the first course book Building the Bridge as You Walk on It by Robert Quinn. The author wrote this book after being inspired…

Products Delivering Drinkable Water

Every year millions of people (mostly children) die from diseases associated with inadequate water supply, sanitation and hygiene. Each day 1,000 children die from preventable water and sanitation-related  diarrhoeal diseases. Globally 1.8 billion people use drinking water sources contaminated with fesses. Poor infrastructure, bad economies and drought are all leading causes to this epidemic.  Today, 2.4 billion…

Emotional Intelligence

I was recently reading an article What It Takes to Become a Great Product Manager, by Julia Austin a Senior Lecturer at the Harvard Business School. Ms. Austin discusses the importance of a Product Manager (PM) mastering emotional intelligence. A PM with Emotional Intelligence (EI) or Emotional Intelligence Quotient (EIQ) is aware of the emotions…