Omelettes – the Product that Made the Business

So simple, yet highly challenging to master, the perfect omelette is a delicate culinary art that isn’t always easy to find. In this blog post, I will share with you what I learned through an interview with the business owner and president of Squeeze In, Shila Morris. Squeeze In is a business that has mastered the perfect…

The Relationship between Marketing and Sales

As an organization matures, the roles of various groups develop and evolve over time. Cultural and economic strains will affect the company’s culture and cross-team relationships, especially the relationship between Sales and Marketing. It is common to hear that Marketing and Sales often do not communicate, under-perform and over-complain; however, as these two groups mature, their functions…

Products Enabling Misleading Information

Paul Chadwick (Guardian’s fourth readers’ editor) defines fake news as fictions deliberately fabricated and presented as non-fiction with the intent to mislead recipients into treating fiction as fact or into doubting verifiable fact. In the past two years, Facebook was criticized for facilitating Fake News that added confusion to an already dynamic presidential campaign. An…

Product Failure Post Launch

In the first blog of this product failure series, I discussed product failure at launch. In the second blog, I discussed product failure at development. In this third blog, I will dive into product failure post launch. Competency A company must stand by the product it has developed and launched. Supporting the product is one…

Product Failure at Development

In my previous, blog I dove into product failure at launch. Other stages of failure such as product failure at development can be attributed to a combination of causes, where most reside within the company itself. Feature development In most companies, the Product Manager (PM) collects feedback and writes the product requirement document. After approval,…

Product Failure at Launch

With every product development, launch and support there are many risks that can lead to failure. Understanding and managing risks will enable the product team to potentially avoid these identifiable risks or manage them effectively if they surface. Failure at launch When a product is launched, your team must be equipped to sell the value…

Market Sizing

When developing products and when setting or expanding the product distribution channels, understanding the market potential is essential in making strategic decisions. The market will consist of the target market, the market that can benefit from your product, and of the market portion, the market available for your product to be competitive in. A Forbes article…

Overcoming Departmental Division

Organizational division guarantees organized individual and departmental responsibilities. Departments such as sales, marketing, customer service, human resources, engineering, finance, manufacturing, production, shipping, and quality assurance all have various functional roles that are likely to overlap. Unfortunately through these divisions, many organizations are fostering the silo mentality, the mentality of distinct functional groups focused on the…

Driving Product Success

It is not enough to simply launch a product with useful features expecting that customers will be drawn to purchase and use the product. Launching products includes showcasing the product’s features and the product’s added value (how will the product help). This is a great time to further develop your company’s brand by focusing on…

Customer Purchasing Decisions

By understanding the customer’s purchasing decision, the Product Manager can focus on a product design aimed at targeting the customer’s need and interest. Understanding customer behavior enables strategically creating a marketing mix that will target the potential buyers by capturing their attention and placing the product in a convenient and accessible location. Types of customer…